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TMall Black Box switched on Travel Frog mode + 20 national exhibitions tour featuring new products release events by major brands

TMall Black Box – New Black Tech device released

The "TMall Black Box" is a magical dark technology device created by TMall in collaboration with many large corporations. Employing artificial intelligence and Alibaba’s big data, the “TMall Black Box” is a powerful platform for discovering and releasing new products. Inspired by this concept of technology and mystery, we designed and created a black box art installation while having it airborne to more than 20 new product launches of major international brands, including BMW, Estée Lauder, Lancôme, La Mer, MAC, Procter & Gamble Corporation, and many more. The art installation, a strategic product of TMall, has become a core highlight at press conferences for revealing new products to the consumers and solving critical problem involving press conferences.

2019 / May – December / 20 Nationwide Tours

Brand Transboundary + Art Installation + Interactive Experience + 20 National Tour + Production Landing + Video Making

TMall Black Box x Oh, not Gallery

Additionally, with uncertainty regarding the time and location of press conferences, we created two sets of “TMall Black Box” installations; with efficient planning regarding time, location, and staff, we were able to display the art installation at 20 press conferences in different locations nationwide.